Client:
ESPN

Studio:
Tendril

Role:
Design, Animation, Shading & Lighting

Project Description:

This project was a collaboration between Tendril and ESPN to create a film and graphical language that metaphorically captures the essence of the College Football Playoffs. We chose to focus on the themes of grit and polish, impact and flow, chemistry and ascension. Ultimately it was a celebration of American College Football culture: the effort, the journey, the passion, the colors, the pain and the glory of the teams, players and fans.

Thanks so much for having me!

Credits:

Client
ESPN

Creative Director
Timothy O’Shaughnessy, Dale Harney

Producer
Lindsay Reiff

Creative Coordinator
Taylor Kissin

Production Company
Tendril

Creative Directors
Alex Torres & Patrick Coffey

Director
Vitaly Grossmann

Executive Producer
Mary Anne Ledesma

Producer
Brittany Sheahan